T H E M E P A R K S
Turn your entire theme park into an escape room.
Give annual passholders and casual guests a truly unique experience with escape room-style, story-based quests custom built for your theme park.
What is a quest?
A quest is a game your guests play while they’re in your park, one that challenges them to uncover a mystery or find a treasure. It is a primarily analog experience, with guests receiving gamepacks of clues that can only be solved in physical locations around your property… all while following a story born from your unique environment.
A Physical Gamepack
Each gamepack includes paper-based clues, tools, and a link to it’s own online Help Portal.
Place-Based Story
Every quest follows an original story inspired by the history, lore, character, and IP of your park.
Location-Specific Clues
Clues are built around locations in your park, transforming real spaces into part of an experience that can only happen there.
Engages guests beyond rides and wait times
The experience gives guests an active alternative during high-wait periods, turning downtime into play without pulling them out of the park.
A paid experience that scales across the park
Self-paced play allows large numbers of guests to participate simultaneously, generating incremental revenue without capacity limits or staffing requirements.
Gives annual passholders something new to discover
The quest adds a fresh layer of experience for frequent visitors, offering annual passholders something novel to engage with beyond rides they already know.
Encourages exploration of the entire park
Clues guide guests beyond marquee attractions, drawing attention to overlooked areas, details, and spaces that are often passed through but rarely experienced.
Enables seasonal content without new builds
In addition to a core quest, parks can introduce limited-time games tied to holidays, special events, or launching IP, refreshing the guest experience without physical changes.
Appeals to families and multi-age groups
Quest packs support 1–4 players, making them ideal for families or mixed-age groups to play together, offering shared engagement without thrill or height requirements.
How It Works
We start by researching your park, collaborating with you on goals and themes, identifying possible clue locations, and planning the quest footprint.
Research & Planning
We apply that research to story development, potential clue mechanics, prize overlay, and experience review to find the right mix of narrative and gameplay.
Story & Game Design
We test the game internally with our team, then externally with you to gather and apply feedback, ultimately readying the game for production and delivery.
Testing & Production
and the economics?
You purchase finished gamepacks from us at wholesale and choose how to offer them to guests. Our pricing is structured with your margins in mind, allowing a quest to serve as both a guest experience and a potential revenue stream.
A Simple Wholesale Model
“We’ve been coming to the park for years, we’re annual passholders and LOVE when something new is offered. The quest was such a great way to spend an afternoon. I saw parts of the park that even I have never seen before.”
The Guest Experience
What will guests experience on their quest?
01: Open & Explore
Guests purchase gamepacks from you, open them, discover the story and clues, then set off to explore your park and begin solving.
02: Help When Needed
The mobile Help Portal offers locations, hints and answers, validates each solution, and delivers the next piece of the story.
03: Play At Their Pace
There’s no clock and no race. Guests can complete their quest all at once or spread the adventure across their visit.
04: Take Home The Story
Every quest ends with a keepsake pulled from the story itself, giving guests a meaningful reminder of the experience.
Curious?
Every park has stories worth exploring. Let’s talk about how we could turn yours into a Rabbit Hole Quest your guests won’t find anywhere else.